A Lucire special promotion

We’ve seen facial hair go in and out of fashion and right now, if you watch celebrities, hipsters and the media in general, it’s back. In our most recent article on the Chanel No. 5 ad, which is typically a good barometer of trends, you can spot what the modern man of 2014 looks like, complete with beard. And Movember is just around the corner.
   And Wilkinson Sword has seen it all. It’s a 342-year-old company, and until recently (2005) it still made swords. It also makes razors, but its latest offering, the Hydro 5 Groomer, almost takes the opposite tack.
   It’s not about taking all the facial hair off, but styling it while it’s on. The Hydro 5 Groomer is a four-in-one styling tool which allows you to trim, shave, edge and hydrate. The built-in power trimmer has a wide comb to help you achieve your desired trim length and style. The five Ultraglide blades—in the battle of quantities, three and four just don’t sound as good—help reduce friction between the skin and cartridge, which is very important when using a manual razor. There’s a flip trimmer for those hard-to-reach areas, and a hydrating gel reservoir containing aloe vera.
   The TVC shows you just what is possible with Wilkinson Sword’s latest offering: perfect control to get the style of moustache or beard you want.
   It’s impressive, especially when you consider the convenience a lot of men are used to these days with electric razors. Wilkinson Sword reminds us that there’s little substitute for the control you can get with a manual razor, and, thanks to the Hydro 5 Groomer, you can get as close—or as far away—a shave as you want. Check out Wilkinson Sword’s website here.

Post sponsored by Wilkinson Sword, a subsidiary of Energizer Holdings