Porsche Design Sport by Adidas releases spring–summer 2017 collection, for year-round activity


Adidas and Porsche Design, the design company founded by Butzi Porsche, have released their spring–summer 2017 Porsche Design Sport by Adidas collection.
   These sportswear items blend the idea of Adidas’ performance heritage with efficient design. Jacques Chassaing, senior design director for the label, says that wearers are active even during Europe’s cold winter months, and need items that help them stay warm and dry.
   Because customers wear the items not just at the gym, but as part of their everyday travel and commuting, the padded jacket is designed to keep them warm, thanks to PrimaLoft Gold insulation. There is also a vest that can be paired with the wool mix top, and a water-repellant, five-pocket Commuter pant.
   Porsche Design Sport by Adidas also has the UltraBoost trainer collection, again blending Porsche Design’s functional ideas with Adidas’ performance ones. Foam aids comfort, while the leather adds luxury. The Drive Team bag has an EVA-moulded compartment to protect valuables, and ventilated slits allow wet clothing inside to dry out.
   Unifying some of this season’s designs is a subtle hexagonal pattern, intended to give a futuristic look, and features reflective elements for safety, appearing on the Reflective jacket, Reflective Cap II, Seven-Eighth Tight and Endurance 2·0 shoes, and the OT back-pack.
   The colour palette is focused on dark blue and black, though some pieces are in a bright red shade, which is particularly eye-catching and fitting for this season.




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