Zlatan Ibrahimović launches A–Z sportswear line; Aéropostale shows off summer ’16 trends



Aéropostale, Inc. has announced its summer 2016 trends. The international retailer, with 744 stores in the US and Puerto Rico, 41 in Canada and 310 licensees globally, says the season is about getting away, with a range showcasing a classic, simple, retro look. For women, the trends are ‘Topanga Canyon’, a boho-chic, ’60s look; ‘The Left Coast’, inspired by southern California surf culture with vibrant citrus colours; and ‘Castaway’, light and airy looks with floral prints and water-related motifs. For men, Aéropostale forecasts ‘Wet ’n’ Wild’, with bright, coral shades; ‘Nocturnal Surf’, with neon shades mixed with black and contrasted with grey and white; and ‘Tropic Thunder’, with tropical jungle colours.
   Professional footballer Zlatan Ibrahimović has launched his A–Z sportswear line, with a stark, début video about determination and proving the doubters wrong. ‘Play them, beat them, surprise them, never show weakness. Who will conquer? I will,’ says Ibrahimović in his video. ‘You will sweat, cry, scream, bleed … Only one thing will take you from A to Z: you.’ The video was created by Forsman & Bodenfors and directed by Philippe Templeman.
   Ibrahimović says he was driven by what he went through in his past. ‘All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities. But I took my opportunity. I trained harder than everybody else. I needed to be ten times better than the other ones, because of my background and because of where I came from. This is my way of giving back to all the people out there. This is the people’s brand. I am the people’s man. That is the way it is.’




Daniel Blom/Acne Photography

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