Vans announces a revamp of its premium sales’ channel, teasing it at Paris’s menswear fashion week
 


 
Vans has announced that its Vault by Vans collection will finish up at the end of the year, to be replaced by OTW by Vans (Off the Wall).

The brainchild of its VP of creative direction, Ian Ginoza, OTW by Vans will ‘channel its skateboarding origins to drive a distinct and unique point of view,’ says the company.

Vans promises a new e-commerce experience and two distinct lines for its premium offerings. The first is called OTW (‘a designated space for product exploration with collaborators to push the edges of design expression’) and the second Premium Standard (‘an elevated premium collection of classics from our beloved range of iconic silhouettes’). Two design directors oversee OTW by Vans: Dylan Petrenka for footwear and Lanie Alabanza-Barcena for apparel and accessories.

OTW by Vans’ first collaborator is S. R. Studio. LA. CA. by Sterling Ruby, launching early 2024.

Vans has teased the new channel at a live skate exhibition designed in partnership with Playlab, Inc. and at California Skateparks at the spring–summer 2024 menswear Paris Fashion Week.
 

Sandy Kim
Above: Sterling Ruby and Ian Ginoza.