Bugatti shows menswear and accessories for autumn–winter 2014–15 in Milano



Vittorio Zunino Celotto/Getty Images

Bugatti, Volkswagen AG’s most exclusive brand with its heritage in Alsace, has extended into menswear at the autumn–winter 2014–15 Milano shows, as part of what it calls its Lifestyle Brand project.
   The “blue carpet” event on Friday was held at Casa Manzoni, the home of the nineteenth-century poet Alessandro Manzoni, in association with L’Uomo Vogue, hosted by editor-in-chief Franca Sozzani and Bugatti Automobiles SAS president Wolfgang Schreiber. Guests included Stephen Dorff, Anna Dello Russo, Gaia Trussardi, Dean and Dan Caten, Leonardo Ferragamo, Moncler chairman Remo Ruffini, the President of the Italian National Chamber of Fashion Mario Boselli, and André van Noord.
   The capsule collection, made in Italy, is meant to highlight the same values as Bugatti itself, namely ‘art, form, technique’. The clothing débuts along with an exclusive Bugatti bag.
   Fabrics for the EB (Ettore Bugatti) tailored clothing lines (Flamboyant, Formal Wear and Blue Carpet Soirée) have come from Biella, while the Bugatti Extreme Performance outdoor line uses high-tech treatments and processes. Both follow the philosophy of the cars: über-luxury through some of the highest and most exclusive technology. The company also says the collection blends ‘Italian creativity, French savoir-vivre and German engineering’.
   The collection will be sold through exclusive Bugatti boutiques, the first of which will open in Hong Kong and Beijing, highlighting where the brand’s growth markets are.









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