As revealed last year, Hennes & Mauritz is launching a line of David Beckham underwear. The range has just been launched in London, with Beckham himself there for the proceedings.
The footballer went to H&M’s Regent Street store to launch the David Beckham Bodywear line, which will hit 1,800 physical stores and the internet on February 2.
The range will feature briefs and vests, but also T-shirts and pyjamas. New items will be released each season.
The David Beckham brand was developed by Beckham and business partner Simon Fuller in 2011.
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