David Beckham has lent his name to another sub-brand for Hennes & Mauritz for spring, called Modern Essentials Selected by David Beckham.
This time, the football star will choose his favourite H&M menswear pieces, complementing his original H&M Bodywear line. A new spring 2015 Bodywear line will also début on the same day, March 5, both in physical stores and online.
The Modern Essentials Selected by David Beckham line features, among others, a linen pilot jacket, a chalk-washed denim jacket, a car coat, a linen blazer, a polo shirt, and a white poplin shirt, says H&M.
The Bodywear range has new loungewear pieces, including Henley shirts, raglan-sleeved shirts, crewnecks and a sleeveless jersey shirt. Key colours are dark blue, grey and off-white, with orange–red accents; stripes also feature.
The campaign kicks off with a promotional film directed by Marc Forster (Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, World War Z).
‘I am thrilled to continue and extend my collaboration with H&M by selecting my favourites from this spring’s Modern Essentials collection,’ said Beckham in a release. ‘Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors—I can’t wait to reveal the new campaign with H&M.’
‘Most of us are familiar with David’s innate sense of style and design. However, it was his keen eye for cinematic storytelling that I noticed during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great,’ said Forster.