Björn Borg releases study on what people like to get up to in the dark

Jonas Nyvang

Above Christopher Wetmore and Klara Wester model for Björn Borg.

Björn Borg has released the results of a fun study for Earth Hour, asking people what they might do in the dark tonight between 8.30 and 9.30 p.m.
Respondents to the survey indicated that Spaniards are most likely to get sexy in the dark, Germans and Swedes will watch television, while the Dutch relax by the ﬁreplace.
When it comes to having the lights on for a roll in the hay, Germany and Spain would keep the lights on, while the UK, US and Sweden would most likely keep the lights off.
Respondents in China (33 per cent), France (30 per cent) and the US (30 per cent) said that glow-in-the-dark underwear would help them have a good time in the dark, which, of course, Björn Borg happens to have.
The sample was 1,713, of people aged between 18 and 30. Countries included China, France, Germany, Holland, Italy, Spain, Sweden, UK, US. The video below has some of the vox pops from the survey, while a large infographic featuring the survey’s responses can be found on our Facebook page.

Global Lights Off Survey from Björn Borg on Vimeo