Jaguar has launched its most important car in years with the brand-new XE, a saloon that sees the Indian-owned company tackle a segment dominated by the BMW 3er and Audi A4. The XE also marks a new generation of Jaguars powered by the company’s new series of Ingenium engines, and features a first-in-segment aluminium-intensive monocoque structure for lightness and strength.
   Jaguar Land Rover, which has seen its profits soar in recent years, spared no expense with the XE’s launch in London, bringing celebrities including Stella McCartney, David Gandy, Eva Herzigova, Sir Stirling Moss, José Mourinho, Laura Whitmore, Damian Lewis, Ruben Cortada, David Blakeley, Sam Riley, Sienna Guillory, Steve Redgrave, Brian Johnson and Gary Lineker together at an event that saw Emeli Sandé, the Kaiser Chiefs, Eliza Doolittle, the Royal Ballet, Max Milner (The Voice), and members of the London Philharmonic Orchestra perform, and John Hannah narrating.
   While many saw the helicopter delivery of the red XE into London on Monday, Jaguar formally kicked off the launch event that evening at Earls Court with its VIP audience, with the performances evoking models from the company’s past, including the SS100 of 1935.
   Sandé composed a ‘Feels Like’ track for the event that had been inspired by the public via social media and the hashtag #FeelXE. The song received its première live on a floating stage on the Thames in a 45-minute set later in the evening, with the London Eye and County Hall as a backdrop.
   The performance was complemented with a projection-mapping show on London’s County Hall, showing the public’s messages that inspired the composition. Red flares lit up the London skyline in red to match the hero colour of the new car.
   McCartney will reveal her Parisian Feel XE experience later this month, while Idris Elba will reveal his Feel XE project afterwards.
   Earlier in the day, employees at Jaguar’s Solihull plant—where 1,700 jobs are expected to be created—formed an XE shape as the Red Arrows flew past, and the car was airlifted by helicopter toward London. It was placed on a high-speed landing craft on the Thames to Chelsea Harbour.
   In another nod to its past, Jaguar then had the new XE escorted by two 1960s Mk II police cars from Battersea Bridge to Earls Court.
   The “delivery” was intentional: Jaguar wanted to signal that the XE is the spiritual successor to the Mk II, still considered by many fans to be the quintessential Jaguar close-coupled sporting saloon, and the car that arguably pioneered the segment in which the new model now competes.
   One car from Jaguar’s past that was not mentioned was the X-type, the company’s turn-of-the-century attempt to tap into the compact executive market. Younger buyers rejected that model partly because of its unadventurous styling, overseen by Jaguar’s then-parent company Ford. The X-type was also hampered by its front-wheel-drive transmission on cheaper models, something that Jaguar has avoided repeating by giving the XE rear-wheel drive. It is also the most aerodynamic Jaguar made, with a drag coefficient of 0,26.
   The cab-backward fastback look of the XE takes styling themes established by the XJ and XF, and features a short front overhang and a low driving position. The car looks more aggressive and taut than the larger models, which should appeal to buyers in the segment.
   ‘Our mission was to create an exciting and dynamic design clearly reflecting the XE’s positioning as a serious driver’s car. The cab-rearward proportions and tight packaging achieve that and give the XE the appearance of movement even when it’s standing still. It bears a strong family resemblance to the F-type and will stand apart in the crowd,’ says Jaguar’s director of design, Ian Callum.
   The aluminium components also mean more effective recycling, and in a world first for cars, Jaguar has specified RC5754, an aluminium alloy made from recycled material.
   The high-tech features extend to Jaguar’s new electric power steering, which is more efficient than a traditional hydraulic system, and what the company calls All Surface Progress Control (ASPC), which works as a low-speed cruise control that can control the brake system and powertrain for the best traction in slippery conditions. The XE also features a laser head-up display, nearly a third lighter than existing systems. Jaguar also débuts a new InControl infotainment system, which is claimed to be more intuitive, especially with a pioneering plain-speech voice control. The car is also a wifi hotspot for internet-enabled devices, and both Apple Iphone and Android users can control various functions remotely.
   Full details of the XE range will be released at the Salon de Paris on October 2. The range will be topped by a supercharged V6 delivering 340 PS, while the two-litre Ingenium diesel is claimed to deliver 75 mpg (Imperial) with carbon dioxide emissions of 99 g/km. Prices are set to begin at £27,000.