Sponsored video: James Charm’s last lesson for Joop! Homme

A Lucire special promotion

Now we come to the last James Charm commercial for Joop! Homme, a series that began running on our sites last November.
   The fictional seduction expert has timed his last segment for summer 2012, dispensing one final spot of advice for how to seduce within a group of women—either at springtime sales or at the cinema. The trick: to turn women’s aggression against each other, not toward the seducer.
   As usual, the segment is not to be taken seriously, but expresses some of the quirkiness and confidence of the Joop! Homme fragrance.
   In the 13 episodes, James Charm has evolved gradually, the last few having a short pre-title sequence to anchor the story to the times—in this case, seeing bikinis on the beach. A recent spot saw Charm acknowledge the Diamond Jubilee before the opening credits rolled.
   James Charm is, according to the company’s promotional flier, ‘a handsome man with an incisive sense of humour and an impressive résumé (MBA in Applied Sensuality, Ph.D. in Aphrodisiac and the lusted Nobel Prize for peace … within the couples!).’
   The spots, in English and German, are to promote Joop! Homme, one of the top ten male fragrances in the UK and Germany. Joop! Homme also has a Facebook page at www.facebook.com/JoopHommeFragrance.
   Joop! Homme was originally developed by Michel Almairac, and despite the pink bottle, has gone on to become a classic since it launched in 1989. It has top notes of bergamot and cinnamon, middle notes of orange blossom, jasmine and honeysuckle, and base-notes of sandalwood, vetiver, pat-chouli, amber, tonka bean, musk and vanilla.

This post has been sponsored by Joop! Homme

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