Victoria’s Secret has launched a new fragrance, Love Is Heavenly, as well as its new Dream Angels Adds 2 Cups push-up bra.
Lindsay Ellingson, Erin Heatherton and model Toni Garrn were on hand at Victoria’s Secret’s Soho store in New York to celebrate the launches.
The new scent has been inspired by Victoria’s Secret’s earlier Dream Angels Heavenly. As with the earlier one, Love Is Heavenly is feminine and fruity (with mandarin flowers, water lily and musk), and, according to the company, complements the new brassières.
Prices for the fragrance begin at US$20 for the body lotion, rising to US$52 for the 2½ fl oz eau de parfum.
The new push-up bras claim to add two cup sizes while conforming to the figure. Victoria’s Secret says the new bras are ‘softer than ever’.
The range is available in prints and bright colours and features lace trims. In addition to the 2 Cups products, the Dream Angels line features demi, push-up, full coverage and unlined styles.
The commercials for the new products were shot in Miami, Fla., by film director Michael Bay, featuring Victoria’s Secret Angels Erin Heatherton, Lindsay Ellingson, Toni Garrn and Elyse Taylor. The making-of is below, along with the finished commercials.
The fragrance and Dream Angels bras are available online and through the Victoria’s Secret catalogue.