For St Patrick’s Day 2012, Jameson Irish Whiskey sees a limited-edition bottle, designed by Paul Daly. Inspired by the Celtic illustrations in the illuminated Gospel work The Book of Kells, the design has a contemporary take. Daly says the commission allowed him to explore his irish roots, calling it ‘an opportunity I couldn’t refuse’.
   Jameson’s has planned St Patrick’s Day celebrations around the world. In New Zealand, the brand will be celebrating at Britomart Country Club, one of the first venues to kick off March 17 as it rolls around.
   More of Jameson’s festivities can be found at its website, including events leading up to the big day. It also has a Facebook fan page, at www.facebook.com/jamesonwhiskey.
   The limited-edition bottle by Paul Daly retails for NZ$62·99.