Actor–director Michael B. Jordan leads David Yurman’s spring 2025 Chevron campaign, photographed by Tyrone Lebon, with the film directed by Frank Lebon, at Franklin D. Roosevelt Four Freedoms Park in New York City. Jason Bolden styled the campaign.

The visuals highlight the contrast of light and shadow as they show Jordan walk ‘with intention and determination’, says the company.

‘I am inspired by the way David Yurman stays true to itself while continuing to evolve,’ said Jordan. ‘From David and Sybil’s artistic partnership with each other, to their ongoing collaboration with their son Evan, I look forward to continue working alongside a brand that values vision and innovation.’

Jordan’s next film, Sinners, directed by long-time collaborator Ryan Coogler, premières in cinemas on April 18. Jordan had starred in and directed Creed III, and will next direct a remake of The Thomas Crown Affair.

The Chevron collection comprises bracelets, rings and tags, and has become a staple for David Yurman since its 2007 release.

The campaign is released today (February 12) on davidyurman.com and across its social channels.