David Yurman launches holiday campaign with star-studded cast

David Yurman global ambassador Iris Law is joined by Winnie Harlow, Arizona Muse, Sterling K. Brown, Hero Fiennes Tiffin and Kyle Kuzma
 


Anthony Seklaoui
 
Winnie Harlow, Arizona Muse, Sterling K. Brown, Hero Fiennes Tiffin, Kyle Kuzma, and Iris Law appear in David Yurman’s holiday 2024 campaign, centred around a message of joy.

The campaign, shot in New York by Anthony Seklaoui, commemorates life’s special moments, such as dinner parties and festive celebrations—and what better way to mark them than with luxury jewellery?

Locations include the jewellery brand’s flagship store on 57th Street. Collections in the campaign are David Yurman’s Sculpted Cable, Chevron, Curb Chain, and Madison collections, all of which have Cable, the brand’s core motif, in their designs.

Seklaoui’s photography brings out a sense of intimacy between the models and artistry, in line with the brand.

‘We are constantly inspired by the energy of New York City,’ said Carolyn Dawkins, David Yurman’s chief marketing officer. ‘So it felt right to shoot this holiday campaign in the home of our brand and flagship 57th Street store, with ambassadors that embody that same connection to creativity and culture. We have watched the brand grow here for the last 50 years and it is remarkable to see our longstanding consumers as well as new ones finding as much inspiration as we do in this evolution.’

The campaign launches October 28 at davidyurman.com and on the brand’s social media, and will appear in the company’s advertising through to the end of 2024.